Does ChatGPT recommend your hotel
or the competition’s?
Find out if your hotel makes the shortlist before the guest decides where to book.
Hospitality AI Visibility Scan · initial no-obligation analysis
The guest journey has already begun before they reach your website.
Guests no longer search in just one place. It might start with Google, Maps, OTAs, reviews, content, YouTube, ChatGPT, Gemini, or Perplexity.
Before visiting the hotel website, they may have already created a shortlist.
The question is no longer just “are we well-positioned?”
It’s also “are we part of the decision?”
- 01Discovery
- 02Consideration
- 03Hotel website
- 04Booking engine
If your hotel doesn’t appear,
another one will.
The guest chooses who to compare before reaching your website.
Having a good hotel isn’t enough to enter that conversation. You need to understand who appears, how they are presented, and which sources support the choice.
Request the Hospitality AI Visibility Scan.
You may be losing opportunities without seeing them in reports.
What happens before the click may fall outside your measurement.
If you don’t have answers to these questions, you already have a starting point for the diagnosis.
Understand what the Scan evaluates- 01DISCOVERYIn which searches does your hotel appear?Without this context, it’s hard to know where to strengthen your presence.
- 02INFORMATIONDoes AI describe the hotel accurately?Incomplete information can drive away the right guest.
- 03CONSIDERATIONDoes the website answer what the guest is looking for?Unresolved doubts can interrupt the decision.
- 04BOOKINGIs it simple to reach the booking engine?Every friction point can divert a booking intention.
- 05SOURCESDo you know where the information about the hotel comes from?Without knowing the sources, it’s hard to correct perception.
- 06MEASUREMENTCan you link discovery, visit, and booking?Website reports don’t show those who never arrived.
Before investing,
discover where the problem lies.
AI Visibility Scan
An initial analysis of your hotel’s presence in AI searches, as a starting point for a diagnostic conversation with Dengun.
Request AI Visibility ScanInitial no-obligation analysis
- 01Presence
Understand if and how the hotel appears in relevant searches.
- 02Competitive context
Identify which alternatives appear and how they are presented.
- 03Next priority
Identify where it makes sense to deepen the analysis.
The in-depth diagnosis, action plan, and implementation are defined at a later stage, if it makes sense to proceed.
From discovery
to booking.
Five dimensions to identify obstacles in the guest journey.
- 01
AI Visibility & Competition
Mentions, citations, response accuracy, sources used, and comparative presence of competitors.
- 02
Content & Authority
Real guest questions, differentiation, factual information, reputation, and external references.
- 03
SEO & Performance
Indexing, architecture, structured data, internal links, and mobile performance.
- 04
Direct Booking Journey
Homepage, calls to action, commercial clarity, and transition to the booking engine.
- 05
Measurement
GA4, Search Console, events, and booking data, when available.
After the diagnosis,
there are usually three scenarios.
Found, but not considered.
Weak differentiation, incomplete information, low authority, or missing content.
Considered, but the website doesn’t convert.
Friction, unclear value proposition, weak calls to action, or obstacles in the booking journey.
A good foundation exists, but scale is missing.
Continuous optimisation, system improvement, and acquisition tests could be the next step.
The diagnosis determines the intervention. Not the other way around.
This is where the Hospitality
AI Visibility System comes in.
After the diagnosis, we combine the necessary capabilities to act on the hotel’s priorities.
Making hotel information clearer and more relevant in AI searches.
Strengthening content, SEO, and authority sources.
Simplifying the transition from the website to the booking engine.
Testing ChatGPT Ads when available and eligible.
Diagnose first.
Implement later.
Diagnose
Understand the current state.
Prioritise
Order priorities by impact.
Implement
Execute the defined interventions.
Measure
Compare with the starting point.
Improve
Adjust based on results.
Clarity to decide
where to act first.
In an in-depth diagnosis, we organise evidence, priorities, and an action plan tailored to the hotel’s context.
Understand the starting point.
Evidence, starting point, comparison with three competitors, and validation of available measurement.
Know what deserves attention.
Questions by destination, guest profile, and motivation. Priorities by impact and effort.
Follow through on decisions.
Action plan with interventions at 30, 60, and 90 days.
From diagnosis
to continuous improvement.
Indicative sequence of work after the scope is defined.
We measure visibility.
But we track business.
- Mentions
- Citations
- Accuracy
- Competition
- Non-branded organic traffic
- Indexing
- Performance
- Progression to booking engine
- Impressions
- CTR
- CPC
- Conversions
- Enquiries and bookings
- Attributable revenue
- Direct channel share
- Cost per booking
When it makes sense to accelerate,
we test paid acquisition.
When the hotel and market are eligible, a ChatGPT Ads sprint can test hypotheses on intent, messaging, ads, and destination experiences.
When the problem goes
beyond visibility.
Wizden Concierge
Response, qualification, and routing of enquiries.
AI Conversion Platform
Website evolution to reduce conversion obstacles.
AI Growth System
Marketing, content, acquisition, and automation.
This approach
makes sense if…
For groups with multiple units, markets, or languages, the scope is defined after the initial analysis.
- You have your own website and booking engine
- You invest in digital acquisition
- You aim to strengthen the direct channel
- You work in international markets
- You compete in a relevant destination
- You want to understand how AI search influences discovery and consideration
First find out
where you stand.
Share your hotel’s context. We start by understanding your presence in new search journeys and the priority for your direct channel.
- 01We analyse the context.
Hotel, website, and shared information.
- 02We contact you via email.
To align the focus of the diagnostic conversation.
- 03We define the next step.
According to the hotel’s priorities, with no obligation to proceed.